A new sign and logo in place of the old Rooster’s Coffeehouse may have students asking where their beloved hangout spot went.
What was formerly known as Rooster’s Coffeehouse will now be Cock’s Café. But according to Rooster’s manager Dick Fitzwell, the old coffeehouse that students know and love isn’t going anywhere.
“It’s the same old place, it’s just got a different cock-a-doodle-doo,” Fitzwell said with a chuckle.
Fitzwell said the decision had to do with the coffeehouse’s desire to be more cost-efficient; a shorter name like “Cock’s Café” as opposed to “Rooster’s Coffeehouse” would use less ink on the cups, which would save the company thousands of dollars, he said.
“If you think about the amount of cups we fire through, and for each cup, the amount of ink that goes onto those things – it really is an obscene amount,” he said.
Some students say the name change isn’t rubbing them the right way.
“I can’t put my finger on it. I’ve always hated one-syllable words, maybe that’s the part that irks me the most,” said first-year history student Anita Woodcock.
But Fitzwell said students like Woodcock shouldn’t be so hard on the name change — he cited many examples of animals that have synonymous names.
“Imagine if our coffeehouse was called ‘Cat’s.’ If ‘Pussy’s’ was a shorter word than ‘Cat’s,’ then, hey — we might have used that too. It means the same thing,” Fitzwell said.