Letters matter
It’s a big decision — Times New Roman or Arial? Which one will look better? Does it really make a difference?
Typeface through the ages
The history of art is often divided into several different periods, each having its own unique set of common characteristics. The history of typography can also be divided, with changing design preferences influencing the look of a period in history.
In a 2007 article on ilovetypography.com, graphic designer John Boardley grouped the development of typography into six basic stages: Humanist, Old Style, Transitional, Modern, Slab Serif, and Sans Serif.
Products claiming to be green – suspicious?
A bottled-water ad trumpets new, recycled packaging. A billboard promotes a new, fuel-efficient SUV. A window cleaning product claims to be free of ozone-depleting chlorofluorocarbons — substances that have been banned for 30 years.
Today, more and more products are claiming to be environmentally friendly.
A 2009 study by TerraChoice, an environmental marketing firm, found the number of products making environmental claims had increased by 79 per cent from a previous study two years earlier.
Ottawa businesses show their green side
Consumerism is often cited as one of Mother Earth’s nemeses, the cause of our environmental woes.
But with a global rise in awareness of environmental issues, businesses are finding it necessary to alter their products and practices to cater to the environmentally conscious consumer.
