Features

While some students have the need to speed up to get themselves through the day, others are exploring the option of slowing down.

A McDonald’s run at 3 a.m. can be tempting, says Sofia Timkovski, a law student at Carleton. Yet in order to stay healthy, she says she knows how to make the right decisions.

“Nutrition, to me, means making a conscious choice of eating right and staying healthy almost every waking moment,” Timkovski says.

Exercise and diet must work in unison, says Natalie Brown, a dietitian specializing in active living and competitive sports.

“If you’re serious about hitting the gym, you should be just as serious about your nutrition intake. Mutant Mass is in a class all by itself,” reads the product label.

1,060 calories, 16 grams of fat, 176 grams of carbohydrates and 52 grams of protein. This is what can be found in the recommended four scoops of the Mutant Mass branded protein formula.

Lesley Bowlby, a fitness coordinator and trainer at Carleton, has seen this kind of directed marketing for supplements before.

“Whether most people know it or not, a lot of what happens in the gym is an ego thing. I doubt most people would work out at Carleton’s gym if they were to remove all of its mirrors,” says Aaron Brook, a recent Carleton graduate.

Brook says he used to be one of those people.

Social networking is becoming very appealing to businesses to help promote themselves, according to Randall Craig, social media expert and author of Social Media for Business.

“The allure of social media has to do with all of the people that are getting on it. It has become a critical communication tool to an entire segment of customers and the prospect group of businesses,” says Craig.

Social media changes the nature of the relationship from mere communication with customers, prospects and employees to actual engagement, says Craig.