Breaking the myths: Enriched, improved – additives
“If you’re serious about hitting the gym, you should be just as serious about your nutrition intake. Mutant Mass is in a class all by itself,” reads the product label.
1,060 calories, 16 grams of fat, 176 grams of carbohydrates and 52 grams of protein. This is what can be found in the recommended four scoops of the Mutant Mass branded protein formula.
Lesley Bowlby, a fitness coordinator and trainer at Carleton, has seen this kind of directed marketing for supplements before.
Breaking the myths: Too many mirrors in the gym
“Whether most people know it or not, a lot of what happens in the gym is an ego thing. I doubt most people would work out at Carleton’s gym if they were to remove all of its mirrors,” says Aaron Brook, a recent Carleton graduate.
Brook says he used to be one of those people.
Social media marketing 101
Social networking is becoming very appealing to businesses to help promote themselves, according to Randall Craig, social media expert and author of Social Media for Business.
“The allure of social media has to do with all of the people that are getting on it. It has become a critical communication tool to an entire segment of customers and the prospect group of businesses,” says Craig.
Social media changes the nature of the relationship from mere communication with customers, prospects and employees to actual engagement, says Craig.
Policing and policy-making
Businesses are now using social media for promotion and for learning more about customers’ perception of their company, but they’re often overlooking the risks of doing this without social media policies.
The policies associated with social media are “fairly complex” because there are various risks to consider when choosing a policy, says David Adler, the principal attorney at Adler & Franczyk, a law firm in Chicago that specializes in technology and communications.
A piece of the pie
After attracting 10 million users in its first two weeks, Google+ is the fastest growing social network ever, according to CNNMoney, the world’s largest business website.
Google CEO Larry Page said in a July 15 conference call with analysts that he believes this is opening great opportunities for Google.
Google+ is working on getting more advertisers and contacts on their network by giving their website time to gain more individual users.
