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Hollywood: the elephant to the south

Canadian film struggles to make a place for itself in Hollywood’s shadow.

Imagining alien life: our fascination with extraterrestrials

From Stephen Spielberg’s E.T. to the acid-blooded horrors that crawl out of your innards in the Ridley Scott quadrilogy, aliens have drawn in audiences for over 60 years.

Is anyone out there: Finding life

Calvin, from the infamous Calvin and Hobbes comic, once declared the only proof of intelligent life on other planets was that it didn’t want to contact us. But that hasn’t stopped us from searching for it.

Hark now hear the cash registers sing: Cultural icons

The use of cultural icons in marketing is prevalent during the holidays.

While businesses can influence the perception of the holiday spirit, to others these icons are a way to bring joy and nourish cultural traditions.

“Corporations send messages to consumers about their products,” said Louise Heslop, a marketing professor at Carleton University.

Price, product, location, and advertising are all important aspects of marketing a product and showing customers their needs will be met, she said.

Hark now hear the cash registers sing: Café commercialization

It’s that time of the year again.

Grocery stores and clothing stores are playing familiar Christmas tunes, and coffee shops have all the new holiday flavours. While most people may not think much of these marketing techniques, companies tapping into the holiday spirit can make an impact on consumer spending habits.

Second Cup has a range of holiday teas so popular that people will buy several boxes at a time, said Trisha Williams, a Second Cup employee.

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