Social media algorithms: how to pop your digital bubble

Algorithms are the powerful machines that run most of our digital lives. Picture this scenario: you open Facebook to see your friends’ posts or read articles on your news feed, and you see a ‘sponsored’ story advertising the exact same pair of running shoes you were just checking out on Amazon. Have you ever wondered how that advertisement got there? The simple answer is that algorithms run in the background of social media sites and track what you do. Sandra Robinson, a Carleton professor and algorithm culture researcher, said that social media applications all pay attention to what users are doing. “When a person comes onto their Facebook profile or on their Twitter account, everything they do, everything they search […]

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